7 Steps To Salon sell Heaven

7 Steps To Salon sell Heaven

Salons - 7 Steps To Salon sell Heaven Good afternoon. Now, I found out about Salons - 7 Steps To Salon sell Heaven. Which could be very helpful to me therefore you.

Over 90% of all hair products bought in the Uk are bought over the counter on the high street, with Tesco recently being voted "Best haircare retailer" in the "Hair magazine awards 2007" meaning most salons are losing out on a huge estimate of extra revenue. In other countries like Australia, for example, the vast majority of hair products are as a matter of fact bought in-salon due to stylist and client schooling and stylists being seen as the hair care experts that they are. In the Uk, however, while a client will trust you with their cut and colour, their beloved scholar in home care products is still the high street retailer and chemist. This is like hiring a personal teacher to help you lose weight and then ignoring the nutritional advice they give and naturally buying what you deem "healthy" from the supermarket. What I said. It shouldn't be in conclusion that the real about Salons . You look at this article for information about a person want to know is Salons . Salons So why is this? The 2 most base reasons given for not trying to retail are: 1: We're hairdressers, not sales people. 2: My clients don't want to feel pressured. These are not reasons, they're excuses and here's why: 1: You Are sales people. Every day you sell your skills and knowledge to your clients and prospective clients and this is why they trust you, because you know what you're doing. You are the trained scholar and part of your job is to know what the client should be using on their hair. 2: If it's done properly, it's not hard sell it's heart sell. If you think your client should have a few inches cut off and some highlights put in, would you say to them "I want to chop a concentrate of inches off and give you some highlights"? No, it's too abrupt and would probably scare your client away. But if you said, "I as a matter of fact think that we should take a small distance around here, bring it in around your face, which would as a matter of fact compliment your face shape, and add a few highlights to give your wide colour some definition". Don't you think that sounds much more appealing? Give your client a infer for wanting what you recommend and they will want it. The same rule applies to retail products. Listed below are 7 steps than any salon can take to see obvious turn in their retail sales and an growth in extra revenue. So here are the seven steps to salon retail heaven: Step 1: goods Choice. Find a range of products that You believe in. It's very easy to pick a range that most salons in your area have, under the assumption that if every person has it it must be good. If you don't like the look,smell and feel of the products you provide, it will be very difficult to promote them to your clients. It's valuable that you pick products that you truly believe are the best for your clients and, if you plan to provide more than one brand, suit all pockets. Some clients won't buy high priced products yet some clients won't buy lower priced products because they see them as "cheap". Strange, but true. Step 2: Location Location Location. Where you locate your retail products within the salon is valuable and can make all the difference. Ideally, they should be at the front of the salon, near the reception and, if possible, on the right hand side. Population are naturally inclined to go to the right. If you are small for space, reconsider using your window area for retail with labels clearly illustrated from outside. You can also use point of sale material and extra promotions to draw Population through your door. This can as a matter of fact work in your favour as Population can clearly see which products you stock and may naturally come in to purchase their favourite products. Step 3: Relaxed, Restocked, Refreshed. Many salons have good products on shelves behind the till or locked in glass cabinets. To a client, this says "Do Not Touch". So what do Tesco do that works so well? Simple. Their retail area is very inviting, clean, with well lit shelves, fully stocked, clearly labelled, with plentifulness of data and trained advisors at hand to talk any questions and make recommendations. It's valuable that clients can pick up, read and smell your products. Stock should also be moved around every 4 weeks or so to keep the area fresh and draw clients eyes to distinct products. Step 4: Let'S Talk. Dream watching Gordon Ramsay on Tv and, for once, he's not shouting. In fact, he doesn't say a word. He prepares his ingredients, mixes them together, cooks, stirs, flips and seasons, until the dish is unblemished and he presents it to the camera. It looks delicious. But what is it? How did he do it? What did he use and why? How much? For how long? Gordon tells us what he's cooking, what he's using, what it does, how much he's using and how he's using it and he does this for one uncomplicated reason. When Gordon Ramsay cooks, You Want To Cook. It's how he sells his books. No Talk, No Sale. As you cut and colour your clients hair, you elucidate what you're doing and why and so it should be with goods use. Every member of staff should be explaining what they're using, what it does, how much they're using and how they're using it. Give your clients the recipe and they will want to cook it themselves at home. Step 5: Make retail Fun. When I was a child, my Mum made a game of everything. Tidying my room was a game, washing up was a game, mowing the lawn was a game. These where all things I knew I had to do to get my pocket money but my Mum was smart. By production a game of something, even the most mundane tasks aren't that bad. Every so often, have a retail promotion for a small period and run a staff game along side it. Take a grid of numbers from 1 to 50, like the game battleships, and every time a staff member retails a goods they write their name on a number. Put 5 prizes of distinct value in 5 envelopes each with a estimate on it and keep these in your safe. When the grid is full or the promotion has ended, hand out the envelopes to those who's name is on the corresponding number. Step 6: Make Training Fun. retail training doesn't have to be a drag that no one looks transmit to. Play "Who am I?" with retail products. Get 2 teams and as Population think they know the goods you're describing, they have to run and get it. The winning team gets some chocolates for each definite answer. Play "Pass the parcel" with a product. When the parcel's unwrapped, the someone has to describe the goods and sell it to the team as if they were on a shopping channel. They then get to keep the goods or swap it for one they would use at home. Also,make sure your staff are using the products you retail. Don't just give them a 10% discount on products, give them a monthly allowance. It amazes me the estimate of staff who still use high street products. If you work for Ford you drive a Ford, if you work for Levi you wear Levi jeans, if you're a hairdresser You Do Not Use High street Brand Products! Step 7: Make Buying Fun. Take full advantage of any supplier promotions to boost your retail sales. Clients are more likely to buy if the perceived value of what's on offer is high. Offer your clients a money back certify that they won't find on the high street. Encourage your clients to get rid of their old products they don't use any more by gift them a 25% discount on all retail products when they bring in their old products. Enduringly think of ways to give your clients the Wow factor! B.O.G.O.F's, products presented in gift wrapped boxes etc are great ways of boosting retail sales and will encourage your clients to buy more often. By utilising these 7 steps, any salon can see a noticeable growth in retail sales and, therefore, a growth in extra income and should also notice a obvious turn in the way retailing is perceived by their staff. I hope you receive new knowledge about Salons . Where you can put to use in your everyday life. And above all, your reaction is passed about Salons . Read more.. 7 Steps To Salon sell Heaven.